{"id":2022,"date":"2021-02-05T23:43:33","date_gmt":"2021-02-05T22:43:33","guid":{"rendered":"https:\/\/www.trackingninja.de\/ga4-step-by-step-guide-for-the-new-google-analytics-4\/"},"modified":"2021-02-11T11:40:33","modified_gmt":"2021-02-11T10:40:33","slug":"ga4-step-by-step-guide-for-the-new-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.trackingninja.de\/en\/ga4-step-by-step-guide-for-the-new-google-analytics-4\/","title":{"rendered":"GA4 &#8211; Step by step guide for the new Google Analytics 4"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">GA4 or fully spelled out Google Analytics 4 is the new future of web reporting.<br \/>\nYou may still know it by its beta version name, Google Analytics App + Web. It will be the standard of Google&#8217;s web reporting for the next few years and combines the app (iOS \/ Android) and web reporting in the so-called datastream.<br \/>\nWhat it is all about and how you can benefit from it, the following article will show you with a first introduction and some examples.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\nGoogle Analytics 4 &#8211; The Future of Web Reporting &#8211; Differences, Advantages &amp; Instructions<\/span><\/h2>\n<p><strong>The following points are answered:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The advantages of GA4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difference to Universal Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do I need GA4 right now?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics 4 setup &#8211; step-by-step guide<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data protection &#8211; DSGVO &amp; Co.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conclusion &amp; open questions<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">The advantages of GA4<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When in 2020, more precisely in late July, Google gave access to the beta of App + Web, it was already clear that some things will change. But at the beginning it was not really sure what changes and advantages it will bring.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">However, these are now known and the following.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What are the advantages of Google Analytics 4?<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">More comprehensive analysis:<strong><br \/>\n<\/strong><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Analysis hub offers extremely comprehensive methods for evaluations in the form of funnel, path or custom chart &amp; table reporting. At first glance, everything is a bit more complex, but the possibilities are also more extensive than with the usual Universal Analytics (UA).<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The user is in focus:<br \/>\nWith UA, the session, i.e. the session of a page visitor, is and has always been in focus.<br \/>\nGA4 changes that and for reporting the (page) user is crucial.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Events already exist:<strong><br \/>\n<\/strong><span style=\"font-weight: 400;\">In GA4, events that are to be tracked can be selected and activated right at the creation stage. Including downloads, video tracking or outbound link clicks.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So everything that should be there to start with, the new Analytics offers out of the box.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/GA4-Standard-Ereignisse.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1963\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/GA4-Standard-Ereignisse.png\" alt=\"\" width=\"2594\" height=\"214\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/GA4-Standard-Ereignisse.png 2594w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/GA4-Standard-Ereignisse-300x25.png 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/GA4-Standard-Ereignisse-1024x84.png 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/GA4-Standard-Ereignisse-768x63.png 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/GA4-Standard-Ereignisse-1536x127.png 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/GA4-Standard-Ereignisse-600x49.png 600w\" sizes=\"(max-width: 2594px) 100vw, 2594px\" \/><\/a><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><br \/>\nAn overview of the differences between Google Analytics 4 and Universal Analytics<\/span><\/h3>\n<p>&nbsp;<\/p>\n<table style=\"height: 386px;\" width=\"1998\">\n<tbody>\n<tr>\n<td style=\"background-color: lightgrey; text-align: center;\">\n<h5 style=\"text-align: left;\"><b>Google Analytics 4<\/b><\/h5>\n<\/td>\n<td style=\"background-color: lightgrey; text-align: center;\">\n<h5 style=\"text-align: left;\"><b>Universal Analytics<\/b><\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Reports are based on sessions.<\/td>\n<td style=\"text-align: left;\">Reports are based on user events<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">It is measured event based.<\/td>\n<td style=\"text-align: left;\">Hits are measured differently:<br \/>\nPage view, event, e-commerce, social action, &#8230;<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Privacy:<br \/>\nStorage 2 or 14 months.<br \/>\nIP masked by default.<\/td>\n<td style=\"text-align: left;\">Privacy:<br \/>\nRetention 14, 26, 38 or 50 months.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Account &amp; Property.<\/td>\n<td style=\"text-align: left;\">Account, Property and Views.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Detailed analyses in real time.<\/td>\n<td style=\"text-align: left;\">Simplified analysis in real time.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Audiences \/ user groups instead of segments.<\/td>\n<td style=\"text-align: left;\">Segments instead of Audiences. Audiences refer to retargeting.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Targets already exist and can be activated.<\/td>\n<td style=\"text-align: left;\">Goals must be defined and configured.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Reports and data are optimized.<br \/>\nWith algorithms from the field of &#8220;Machine Learning&#8221;.<\/td>\n<td style=\"text-align: left;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nAs in the overview shown before, the new Analytics offers some advantages right from the start and also the foundations have been renewed all around.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Thus, the general data analysis is supported by machine learning algorithms, the data protection should be future-oriented and it goes in the direction of &#8220;cookie-less tracking&#8221;. So there should be no cookies in the future.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Missing or incomplete data is compensated for by Google via modeling.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The sometimes complex and confusing data views are simplified to the datastream.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Possibilities and solutions for data control and anonymization are already included in the tool.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do I need GA4 right now?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A clear no must be said to this.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You can still do your daily reports with Universal Analytics. But there will be no more extensions for it. Google is steering in the direction of GA4. And specifically. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When creating a new tracking property, Universal Analytics is no longer offered at all. It is only available via an additional menu, hidden as an additional selection.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Thus a clear announcement.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">However, from personal experience I can advise to deal with GA4 as early as possible.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Then you can take your time learning the ropes. <\/span><span style=\"font-weight: 400;\">Since it is even possible to run GA4 parallel to the existing analytics environment, you don&#8217;t have to do without the data you are used to. There is no need for short-term changeovers and hectic training periods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><em>My recommendation:<span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<em>Keep your UA property and track your website in parallel with GA4.<\/em><br \/>\n<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">First test, then change over<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google offers all account holders the opportunity to visit two GA4 properties, called demo accounts.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In it, you can familiarize yourself with the interface and data visualization.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It is worthwhile to have a look here.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/analytics.google.com\/analytics\/web\/demoAccount\">ACCESS DEMO ACCOUNT<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\nGoogle Analytics 4 setup &#8211; step-by-step guide<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now you are curious about how your data is visualized in GA4.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you want to find out, you can use the following step-by-step guide to create your first custom datastream and publish the necessary tag via Google Tag Manager.<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\"><br \/>\nOpen your Google Analytics and go to Account Setting \/ Administrative Settings.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">There you will find a button for &#8220;+Create Property&#8221; under the property settings.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This is selected.<br \/>\n<\/span><br \/>\n<a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/1_schritt_GA4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1965\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/1_schritt_GA4.jpg\" alt=\"Set up Google Analytics 4\" width=\"1600\" height=\"679\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/1_schritt_GA4.jpg 1600w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/1_schritt_GA4-300x127.jpg 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/1_schritt_GA4-1024x435.jpg 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/1_schritt_GA4-768x326.jpg 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/1_schritt_GA4-1536x652.jpg 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/1_schritt_GA4-600x255.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Next, you need to name the property, set the correct time zone, and assign the appropriate currency.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But you can also adjust these details later.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"color: #ff6600;\"><b>ATTENTION:<\/b><b><br \/>\n<\/b><\/span><span style=\"font-weight: 400;\">The default now is that a GA4 property is created.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you change your mind and want to create a Universal Analytics property, you can do so in the hidden menu. (Marked orange in the following picture). Not shown in the picture is that you can theoretically upgrade an existing UA property to a GA4 property.<\/span><\/p>\n<p><a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/2_schritt_GA4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1967\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/2_schritt_GA4.jpg\" alt=\"Analytics - Create Property\" width=\"1600\" height=\"835\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/2_schritt_GA4.jpg 1600w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/2_schritt_GA4-300x157.jpg 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/2_schritt_GA4-1024x534.jpg 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/2_schritt_GA4-768x401.jpg 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/2_schritt_GA4-1536x802.jpg 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/2_schritt_GA4-600x313.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After that, you select the appropriate information about your company and the industry and confirm with &#8220;Create&#8221;.<br \/>\n<\/span><span style=\"font-weight: 400;\">Now comes an important step.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Select the appropriate data stream. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Is the GA4 Property for iOS, Android or a website?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Depending on the selection, after that the required information, options for customization are different.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The example shows the options for Web.<\/span><\/p>\n<p><a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_0_schritt_GA4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1969\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_0_schritt_GA4.jpg\" alt=\"Datastream - iOS - Android - Web\" width=\"1600\" height=\"241\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_0_schritt_GA4.jpg 1600w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_0_schritt_GA4-300x45.jpg 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_0_schritt_GA4-1024x154.jpg 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_0_schritt_GA4-768x116.jpg 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_0_schritt_GA4-1536x231.jpg 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_0_schritt_GA4-600x90.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_schritt_GA4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1971\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_schritt_GA4.jpg\" alt=\"Set up data stream\" width=\"1600\" height=\"713\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_schritt_GA4.jpg 1600w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_schritt_GA4-300x134.jpg 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_schritt_GA4-1024x456.jpg 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_schritt_GA4-768x342.jpg 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_schritt_GA4-1536x684.jpg 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_schritt_GA4-600x267.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There is also an important decision to be made here now.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Do you want to have the optimized analysis enabled or disabled?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The optimized analysis is already based on existing tracking of page interactions, such as the integrated search function, outbound clicks, video tracking (YouTube videos) or file downloads and scrolling processes.<\/span><\/p>\n<p>.<a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_2_schritt_GA4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1973\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_2_schritt_GA4.jpg\" alt=\"Google Analytics 4 - Optimized analyses\" width=\"1600\" height=\"771\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_2_schritt_GA4.jpg 1600w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_2_schritt_GA4-300x145.jpg 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_2_schritt_GA4-1024x493.jpg 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_2_schritt_GA4-768x370.jpg 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_2_schritt_GA4-1536x740.jpg 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/4_2_schritt_GA4-600x289.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p>I recommend having the existing events enabled.<br \/>\nThey do include the minimum that any business site or blog should have.<\/p>\n<p>Finally confirm with <b>&#8220;Set up stream&#8221;<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Great, now you have your GA4 property and the appropriate datastream created!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The page shows you the most important details of your configuration.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For the further course, the measurement ID is important for us first. Since we will be using these in Google Tag Manager.<\/span><\/p>\n<p><a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/5_schritt_GA4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1979\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/5_schritt_GA4.jpg\" alt=\"Google - Measurement ID\" width=\"1600\" height=\"831\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/5_schritt_GA4.jpg 1600w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/5_schritt_GA4-300x156.jpg 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/5_schritt_GA4-1024x532.jpg 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/5_schritt_GA4-768x399.jpg 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/5_schritt_GA4-1536x798.jpg 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/5_schritt_GA4-600x312.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But you can also place the necessary JS code on your page instead of the GTM, then the data can be captured and run in.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Including the gtag.js snippet in the &lt;head&gt; of your website might look like this.<\/span><\/p>\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"html\" data-enlighter-theme=\"bootstrap4\">&lt;!doctype html&gt;\r\n&lt;html &lt;?php language_attributes(); ?&gt;&gt;\r\n\r\n&lt;head&gt;\r\n&lt;meta charset=\"&lt;?php bloginfo( 'charset' ); ?&gt;\"&gt;\r\n&lt;meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"&gt;\r\n&lt;link rel=\"profile\" href=\"https:\/\/gmpg.org\/xfn\/11\"&gt;\r\n\r\n&lt;?php wp_head(); ?&gt;\r\n\r\n&lt;!-- Global site tag (gtag.js) - Google Analytics --&gt;\r\n&lt;script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-MYK3ZXXXX\"&gt;&lt;\/script&gt;\r\n&lt;script&gt;\r\n  window.dataLayer = window.dataLayer || [];\r\n  function gtag(){dataLayer.push(arguments);}\r\n  gtag('js', new Date());\r\n\r\n  gtag('config', 'G-MYK3ZXXXX');\r\n&lt;\/script&gt;\r\n\r\n&lt;\/head&gt;\r\n<\/pre>\n<h4><span style=\"font-weight: 400;\">Embedding via the Google Tag Manager<br \/>\n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The easiest way to add extensions to gtag.js in the near future is to use the Google Tag Manager.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To do this, you need to create an account and container at tagmanager.google.com, or use an existing one.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you need help with this, please let me know! I can back you up on that.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Create a new tag.<\/span><\/p>\n<p><a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/6_schritt_GA4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1975\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/6_schritt_GA4.jpg\" alt=\"Goggle Analytics 4 - Tag Manager Tag\" width=\"1600\" height=\"626\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/6_schritt_GA4.jpg 1600w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/6_schritt_GA4-300x117.jpg 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/6_schritt_GA4-1024x401.jpg 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/6_schritt_GA4-768x300.jpg 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/6_schritt_GA4-1536x601.jpg 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/6_schritt_GA4-600x235.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You name the tag with a suitable name and select GA4 configuration as tag type.<\/span><\/p>\n<p><a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/7_schritt_GA4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1977\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/7_schritt_GA4.jpg\" alt=\"Configure GA4\" width=\"1600\" height=\"618\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/7_schritt_GA4.jpg 1600w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/7_schritt_GA4-300x116.jpg 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/7_schritt_GA4-1024x396.jpg 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/7_schritt_GA4-768x297.jpg 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/7_schritt_GA4-1536x593.jpg 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/7_schritt_GA4-600x232.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You then need to add some details to the tag.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Enter the measurement ID mentioned in the datastream and set &#8220;All-Pages&#8221; as the trigger to be fired.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Important, the check mark for &#8220;When loading this configuration&#8230;&#8221; must be set.<\/span><\/p>\n<p><a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/8_schritt_GA4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1981\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/8_schritt_GA4.jpg\" alt=\"Measurement ID - Tag Manager\" width=\"1600\" height=\"773\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/8_schritt_GA4.jpg 1600w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/8_schritt_GA4-300x145.jpg 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/8_schritt_GA4-1024x495.jpg 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/8_schritt_GA4-768x371.jpg 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/8_schritt_GA4-1536x742.jpg 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/8_schritt_GA4-600x290.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now &#8220;Save&#8221; and publish the whole thing. Then the tag is active on your website and data is collected.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>Tracking is now activated!<\/strong><\/p>\n<p><a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/9_schritt_GA4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1983\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/9_schritt_GA4.jpg\" alt=\"Publish Tag Manager\" width=\"1600\" height=\"769\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/9_schritt_GA4.jpg 1600w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/9_schritt_GA4-300x144.jpg 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/9_schritt_GA4-1024x492.jpg 1024w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/9_schritt_GA4-768x369.jpg 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/9_schritt_GA4-1536x738.jpg 1536w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/9_schritt_GA4-600x288.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nIn conclusion, there can always be small changes in the process.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">From the beta to the state of releases, Google had kept changing the UI slightly and also the tag configuration.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Also, the example shown does not yet handle any additional event tracking, apart from the standards from GA4. Further instructions on this are given below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\nData protection &#8211; DSGVO &amp; Co.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With Google Analytics 4, Google has adapted to the current regulations of GDPR \/ DSGVO and the CCP (Code of Civil Procedure) and made a massive change.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So it is positive that the IP is now masked from the beginning.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The operator no longer needs to worry about this.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Also, deleting user data or individual events is now easy and can be done through the UI.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">(Detailed information and instructions follow)<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It&#8217;s definitely pointing in the right direction here.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\nIn conclusion &#8211; conclusion &amp; open questions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With GA4, as already noticed, some things will change. Also, I guess some unanswered questions have come up now.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">These are summarised and explained once again in conclusion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\"><br \/>\nI am now running Universal Analytics and GA4 in parallel &#8211; is this a disadvantage?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A resounding no. From a user perspective, nothing will change, nor will it change your page load time.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It is rather an advantage, because you can continue to do your usual analyses, but at the same time you can already familiarize yourself with GA4.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><br \/>\nShould I switch completely to GA4 already?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Again, a resounding no, please don&#8217;t.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">GA4 does come with a possible link to BigQuery and Google Ads already.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But it doesn&#8217;t offer the full scope yet.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Google is working on the product and there will still be changes in the next year or two.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><br \/>\nWhen will Google Analytics 4 be ready and fully featured?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">That&#8217;s much too sweeping a statement.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Personally, I expect that towards the end of 2021 you might even be able to switch fully to GA4.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But between you and me. Google is always reserving something here and sometimes announcements shift or an announcement pops up out of the blue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Are there details to keep in mind when converting?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Yes, you can still customize the configuration of your data retention and whether it should be reset for returning visitors.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You should. As best suits your purpose. <\/span><span style=\"font-weight: 400;\">You can find this option in the settings under &#8220;Data retention&#8221;.<br \/>\n<\/span><span style=\"font-weight: 400;\">Does the information in your privacy policy match? Google Analytics 4 should be mentioned and at best opt-out options should be provided.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/Datenaufbewahrung-Einstellung.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1985\" src=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/Datenaufbewahrung-Einstellung.png\" alt=\"Data retention Setting\" width=\"918\" height=\"384\" srcset=\"https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/Datenaufbewahrung-Einstellung.png 918w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/Datenaufbewahrung-Einstellung-300x125.png 300w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/Datenaufbewahrung-Einstellung-768x321.png 768w, https:\/\/www.trackingninja.de\/wp-content\/uploads\/2021\/02\/Datenaufbewahrung-Einstellung-600x251.png 600w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Resources:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Further information and useful articles about Google Analytics can be found here.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>&#8211; <a href=\"https:\/\/support.google.com\/analytics\/answer\/9964640?hl=de&amp;ref_topic=10270831\">Comparison to Googel Analytics 4 and Universal Analytics (Google)<\/a><\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>&#8211; <a href=\"https:\/\/www.simoahava.com\/\">Simo Ahava&#8217;s blog<\/a><\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.kristaseiden.com\/\">&#8211; Krista Silks<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GA4 or fully spelled out Google Analytics 4 is the new future of web reporting. You may still know it by its beta version name, Google Analytics App + Web. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,45,40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GA4 - Step by step guide for the new Google Analytics 4 - Trackingninja<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 is the new future of web reporting. 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