For data protection reasons, the collection of personal data in a web tracking tool such as Matomo or Google Analytics is not permitted. To avoid the risk of being sued
The data layer is always under discussion in connection with web tracking, Google Analytics or Matomo. How the data layer is used or can be used I already have, in
The ultimate guide to mastering the Data Layer The data layer is the solution to enrich the Matomo Tag Manager with data, to provide information to the existing tags and triggers
The data layer is the central unit to define basic data of a website and make it available for tracking.Whoever for the first time uses the Data Layer of