Website tracking is a crucial aspect of a company's digital presence. It provides insights into visitor behavior and helps improve the user experience. In this article, we will explore the
In today's digital era, privacy has become a top priority for many Internet users. With increasing awareness of data leaks and online surveillance, they are looking for ways to protect
For data protection reasons, the collection of personal data in a web tracking tool such as Matomo or Google Analytics is not permitted. To avoid the risk of being sued
GA4 or fully spelled out Google Analytics 4 is the new future of web reporting. You may still know it by its beta version name, Google Analytics App + Web. It
The data layer is always under discussion in connection with web tracking, Google Analytics or Matomo. How the data layer is used or can be used I already have, in
The ultimate guide to mastering the Data Layer The data layer is the solution to enrich the Matomo Tag Manager with data, to provide information to the existing tags and triggers
The following should be noted to ensure that the data is correct from the outset When setting up Google Analytics, you may well make the odd mistake. Many things are not self-explanatory
Everything you should know about it. How much does Google Analytics cost, what different versions of it are there and isn't it actually free?In this post you will find out what
The data layer is the central unit to define basic data of a website and make it available for tracking.Whoever for the first time uses the Data Layer of
Everyone should know the five reasons why it is worth investing in tracking the website. Why does it make sense, what do you need and which steps are necessary to